How Can Loan Officers Master Social Media and Boost Visibility
As a loan officer, there are a few ways you can use social media to boost your visibility and bring in new referrals. While people are used to ignoring online ads, they generally listen to recommendations from their friends on social media. By using social media as a part of your overall strategy, you can reach more prospects than you would normally be able to.
Start by Creating a Social Media Plan
Before you can reach your sales goal for the year, you need to create a plan for achieving it. When you use social media, you should always plan out the kind of content you want to post. You should also be selective about the channels you use. As a single loan officer, you only have so much time to spend on this project. You need to choose the social media channel that allows you to reach your audience in the most effective way.
Get Content and Testimonials
If you want people to notice you, you have to post something online. Blog posts, videos, webinars, and infographics are all great ways to get started. If you are short on time, you can always share content from third parties as well. You just have to focus on things that add the most value for your viewers.
People are used to seeing scams online, so they are often hesitant to work with unfamiliar companies. In order to increase your credibility, you need to receive positive reviews and testimonials. These reviews show customers that you are a trustworthy business.
You can ask your current customers for reviews in emails and newsletters. Afterward, you can share the best reviews with your audience. Additionally, you should encourage clients to leave reviews on your social media pages.
Engage With Your Network
Once you have social media pages set up, you should use them to expand your network. You can also build your social media pages by taking pictures at events and connecting with colleagues. As you gain followers, you should try to consistently engage with them. You can join groups, ask for recommendations and post helpful advice. Over time, your hard work will help you develop a reputation as one of the best loan officers in the industry.
Have questions? Speak to an expert for more information.