Online competition among mortgage lenders is growing, but you can stand out if you understand the mindset of today's prospective borrowers. In 2021, consumers are used to getting what they want when they want it. In fact, it can take seconds after someone lands on
First-time buyers can be a steady source of referrals for years if you treat them properly during their home search. Fortunately, you can meet the needs of this type of buyer by listening when they talk about themselves and what their ideal homes look like.Buyers
Prospective borrowers expect more from mortgage providers than ever before, and standing out in the age of instant gratification and fierce digital marketing competition isn't getting any easier. With that said, consumers are still human, and they love a lender that offers them a personal
Underwriting is one of the most tedious phases of buying a home. It can take up to a month or more to get a loan through the process. Lengthy underwriting is bad for everyone from the lender to the borrower. A quick process is always
In 2021, it isn't uncommon to see people use mobile apps to apply for mortgages. However, this doesn't mean that humans will be eliminated from the home loan servicing sector. Let's take a look at how you can continue to grow your business in a
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