Steps You Should Take to Attract First-Time Homebuyers
As a loan officer, it’s important that you are taking a variety of steps to reach out to those who are in the market for their first home. This is because they may not know how to find you or what your role is in the process of obtaining a mortgage. Let’s take a look at the methods that you can use to successfully market to this demographic.
Get Active on Social Media
Most first-time buyers are younger individuals in their 20s or 30s. Therefore, they will likely use social media platforms to connect with those who may be able to help them buy a house in a timely and affordable manner. Having a presence on these platforms gives you an opportunity to educate, converse with and otherwise develop relationships with your target market.
Don’t Hesitate to Ask for Referrals From Your Existing Customers
Generally speaking, people have no problem passing the names of service professionals who have helped them to their friends, family members and colleagues. However, you may need to ask your current clients to pass your name along to those in their personal and professional networks. In many cases, clients won’t make referrals on their own because they have no reason to or don’t think that you need them.
Always Have a Business Card Handy
If you don’t have a large customer base yet, you can still get your name out there by handing out business cards to everyone you meet. A business card should have your name, phone number and social media information in a font and size that anyone can read with ease.
Individuals who are looking to buy their first homes need experienced loan officers to help them do so. You can reach these buyers by making sure that you take every opportunity to get your name into conversations on social media and in the physical world.
Have questions? Speak to an expert for more information.