Generating More Referrals for Your Mortgage Business

Dealing with borrowers, connecting with lenders, and brokering home loans is difficult, to begin with. But the act of finding referrals in a post-pandemic world makes it even more stressful.

Sourcing reliable clients for your mortgage business is not impossible. By focusing on tried-and-tested strategies, you can get credible referrals that help you keep your operations afloat.

Create Landing Pages to Obtain Leads

By creating landing pages on your mortgage website, you can easily and ethically capture borrower information without the involvement of third-parties. Focusing on calls to action, engaging design, and easy to submit contact forms helps you generate referrals without actively having to do anything.

Whether you receive direct visitors to your website or generate traffic through other mediums of marketing, these landing pages can act as the foundation of your lead generation.

Boost Your Website Traffic Through Digital Marketing

To help more borrowers, realtors, or lenders learn about your mortgage business, you can focus on digital marketing such as pay-per-click (PPC) or search engine optimization (SEO).

Running these campaigns can help your target audience find your business and drive more referrals your way. Whether you get inquiries from potential homeowners or active real estate agents, this can help you augment your overall referrals.

Generate Referrals from Email Marketing

Whether you want more referrals from previously captured leads or if you have obtained new data from sources, you can design an email newsletter to amplify your outreach.

While such an email campaign can drive referrals on its own, you can further boost its efficacy. For instance, if you plan a giveaway to a certain number of referrals, it can encourage recipients to contact you or send over their contacts.

By following these strategies, you can expand your business’ outreach and capture more referrals in a timely manner. This can help you sustain your operations in a competitive environment.

Have lending questions? Speak to an expert for more information.