There are many scenarios in which it may be advantageous for a homeowner to refinance his or her mortgage. As a loan officer, you will likely have an opportunity to generate revenue for yourself each time a client does so. However, should you be actively
When the real estate market in your area is hot, it can feel like there's a never-ending stream of mortgage borrowers lined up around the block to work with you on getting a loan. As the market starts to cool off, however, your pipeline can
If you're looking to close more mortgage loans, you'll need customers who qualify. Personal finance classes are not common in high schools, and many potential borrowers have poor role models when it comes to finances. This is why it's important to help prospective home buyers
Unless a real estate buyer is paying the entire asking price in cash, they're going to need a loan. Thus, it's not surprising that the best real estate agents have a list of reliable loan officers they can call on to help clients get approved
Online competition among mortgage lenders is growing, but you can stand out if you understand the mindset of today's prospective borrowers. In 2021, consumers are used to getting what they want when they want it. In fact, it can take seconds after someone lands on
First-time buyers can be a steady source of referrals for years if you treat them properly during their home search. Fortunately, you can meet the needs of this type of buyer by listening when they talk about themselves and what their ideal homes look like.Buyers
Prospective borrowers expect more from mortgage providers than ever before, and standing out in the age of instant gratification and fierce digital marketing competition isn't getting any easier. With that said, consumers are still human, and they love a lender that offers them a personal
Real estate agents typically work with buyers who need a mortgage loan to finance the purchase of the home. Just like real estate agents need loan officers for the financing, loan officers also need real estate agents to find buyers who need loans. Both professions
In some cases, the hardest part of the sales process is to get the customer sitting in your office to convert from a potential customer to an actual customer. However, there are some easy steps that you can take to convince a prospective client that
Testimonials are one of the most crucial measures of a mortgage business' ability to grow and attract new customers. In today's day and age, clients are almost guaranteed to go online and research a business's reputation before settling on one broker. Reviews and testimonials are