Prospective borrowers expect more from mortgage providers than ever before, and standing out in the age of instant gratification and fierce digital marketing competition isn't getting any easier. With that said, consumers are still human, and they love a lender that offers them a personal
Underwriting is one of the most tedious phases of buying a home. It can take up to a month or more to get a loan through the process. Lengthy underwriting is bad for everyone from the lender to the borrower. A quick process is always
In 2021, it isn't uncommon to see people use mobile apps to apply for mortgages. However, this doesn't mean that humans will be eliminated from the home loan servicing sector. Let's take a look at how you can continue to grow your business in a
It is certainly possible to make a living as a loan officer by catering to clients who are looking to buy their first homes. However, it can take many years to establish yourself as someone who is capable of meeting their needs. Let's take a
Real estate agents typically work with buyers who need a mortgage loan to finance the purchase of the home. Just like real estate agents need loan officers for the financing, loan officers also need real estate agents to find buyers who need loans. Both professions
In some cases, the hardest part of the sales process is to get the customer sitting in your office to convert from a potential customer to an actual customer. However, there are some easy steps that you can take to convince a prospective client that
If you want to become a top producer in the lending business, you are likely wondering what steps you should take to reach your goal. As a mortgage broker or loan officer, you review a client's credit history and decide if you will grant a
Testimonials are one of the most crucial measures of a mortgage business' ability to grow and attract new customers. In today's day and age, clients are almost guaranteed to go online and research a business's reputation before settling on one broker. Reviews and testimonials are
When evaluating a home loan, a borrower typically tends to focus on the interest rate, monthly payment, and the amount needed to close. Therefore, loan officers tend to focus on these items when selling their loan products to consumers. However, you may be able to
The majority of Americans living today were born during the last two decades of the 20th century. Throughout their lives, they have become accustomed to economic conditions that have made it difficult to save money, leave home and otherwise assert their independence. Let's look at